Most fragrances are made for the moment. Ours are made for the day.
We started Analogue in 2015 with a simple idea — that scent shouldn't be saved for somewhere you're going. It should sit close to your skin from morning coffee to the end of the night, and feel like part of you, not part of an occasion.
Made to wear close
Oil-based, not alcohol-based. Skin-close, not sharp. The kind of scent that softens as the day goes on instead of fighting against it
Made to last the day
We blend for longevity, not first impression. One application in the morning is built to carry through to evening — even in the heat.
Made since 2015
Every formula is mixed and poured in our Kuala Lumpur studio, in small batches, by the people who started it. Ten years in. Over 100,000 made.